Bidvest Bank – Fixed Deposit Campaign

Services

Brand proposition and corporate identity (CI) development, Digital Campaigns, Out-of-Home (OOH) advertising, Film Production, Internal Communication, Print Advertising

Client

Bidvest Bank

Year

2023

Challenge

Bidvest Bank aimed to generate significant results on a limited budget by repositioning itself as a results-orientated, proactive financial institution. The challenge was to differentiate Bidvest Bank from other financial institutions and create a compelling campaign that would resonate with the market and drive growth in fixed deposits.

Services Provided by Bravado

House of Brave was pivotal in developing and executing the “Let’s get it done” campaign for Bidvest Bank. The services provided included:

Brand proposition and corporate identity (CI) development, creating a distinctive and energetic personality for the campaign.
Digital campaigns to reach a broad audience online.
Out-of-home (OOH) advertising to maximise visibility.
Film production to convey the bank’s dynamic and proactive spirit.
Internal communication to ensure alignment and engagement within
the organisation.
Print advertising to reinforce the campaign message across various touchpoints.

Goal

The goal was to reposition Bidvest Bank as a proactive and results-orientated financial institution, driving significant growth in fixed deposits. The campaign aimed to resonate with both existing and potential customers by emphasising the bank’s can-do attitude and straightforward approach to financial products.

Result

The “Let’s get it done” campaign delivered impressive results on a limited budget. With an investment of R2 million, the campaign achieved R96 million in fixed deposit growth over a three-month period. This significant growth underscored the effectiveness of the campaign in repositioning Bidvest Bank and attracting new customers.