Firestone – AfrikaBurn 2019

Services

Content Strategy and Execution, On-the-Ground Activation, Creative Development, Digital Paid Media Management

Client

Firestone

Year

2019

Challenge

Firestone aimed to align its South African brand presence with its global music-orientated identity by leveraging AfrikaBurn 2019. The primary challenge was to seamlessly integrate Firestone’s adventurous spirit into the AfrikaBurn festival, enhancing the experience for attendees while promoting brand engagement and collecting valuable customer data.

Services Provided by House of Brave

House of Brave was instrumental in orchestrating Firestone’s presence at AfrikaBurn 2019. The services provided included:

  • Development of a creative campaign using fresh illustrations to encapsulate the adventurous essence of Firestone.
  • Strategic social media posts to build anticipation and engagement before, during, and after the event.
  • Design and production of event collateral, including logos and on-site branding.
  • Execution of the Firestone Fire Station activation, offering practical services to festivalgoers and promoting brand interaction.

Goal

The goal was to reinforce Firestone’s adventurous brand image by creating a memorable and engaging presence at AfrikaBurn 2019. The campaign aimed to enhance the festival experience for attendees, collect customer data, and increase brand awareness and loyalty.

Result

The “Get Fired Up at Burn 2019” campaign effectively positioned Firestone as a brand synonymous with adventure and support within the vibrant context of AfrikaBurn. Through creative illustrations, strategic social media efforts, and a highly engaging on-site activation, we successfully enhanced the festival experience for attendees while promoting brand engagement and loyalty. The campaign not only aligned Firestone South Africa with its global brand identity but also laid the groundwork for future marketing initiatives and customer interactions.