The “Get Fired Up at Burn 2019” campaign effectively positioned Firestone as a brand synonymous with adventure and support within the vibrant context of AfrikaBurn. Through creative illustrations, strategic social media efforts, and a highly engaging on-site activation, we successfully enhanced the festival experience for attendees while promoting brand engagement and loyalty. The campaign not only aligned Firestone South Africa with its global brand identity but also laid the groundwork for future marketing initiatives and customer interactions.