Work from the top

Work from the top

Work from the top – creative making a difference.

The #KnowYourPlace repositioning campaign sought to inspire Sowetan readers, who were previously excluded from opportunities, to know their place. The campaign used historical moments with black pioneers who defied the odds to be where they are today. One such pioneer was Siya Kolisi when he became the 1st black rugby captain to lead the charge at the 2019 Rugby World Cup.

We love celebrating brave work, new and old. Here’s another throwback that’s been a highlight in Lindiwe’s career.

Lindiwe Dlukulu at House of Brave, says,
“Through the journey that has become one of the chapters in my book, I have laughed, worked hard, and played hard. Met the most amazing and talented people along the way. I’ve had many years of having fun doing what I love doing. That journey has given me an opportunity to work on some of the most exciting campaigns, too many to mention. But there’s one campaign that’s always top of mind whenever anyone asks me about a memorable campaign I’ve ever been part of creating, and that is the Lotto brand campaign that not only broke through the clutter but has remained etched in many South Africans’ memories. I will forever hold dear memories of the backstory behind this campaign, the fun we had with the creative team in its development, the delight on the client’s face when the concept was presented, and eventually, the launch.”

The Top 10 TIPS to Help You Take Care Of Your Mental Health in October…and always!

The stigma around mental is a major stumbling block and hinders individuals from seeking guidance. Even though Lebo (Human Capital) has tried to ensure that we have access to ICAS – which pretty much is there for us should we need someone to talk to – it’s still very much a taboo subject. October is MENTAL HEALTH month, and if we don’t want to see a “shrink” because people would think we’re falling apart, at least adapt some personal practices to help you manage your stress levels. Truth is, we’re in advertising and sometimes the workload can weigh us down and leave us feeling numb and anxious about the next deadline. So, this month, we have some tips to help you cope with some of the stress that work, and life, throws your way.

  1. GET PLENTY OF SLEEP Sleep is really important for our physical and mental health. Sleep helps to regulate the chemicals in our brain that transmit information. These chemicals are important in managing our moods and emotions. If we don’t get enough sleep, we can start to feel depressed or anxious.

2. EAT WELL Eating well isn’t just important for our bodies, but it’s also important for our minds. Certain mineral deficiencies, such as iron and vitamin B12 deficiencies, can give us a low mood. Try to eat a balanced diet. If you find you’re a particularly stressed or anxious person, you should try limiting or cutting out caffeine as this can make you feel jittery and anxious. But we all know Ilze & Eoin are the caffeine gods!

3. AVOID ALCOHOL, SMOKING & DRUGS Drinking and smoking aren’t things that we always associate with withdrawal symptoms, but they can cause some which impact on your mental health. When you’ve had a few drinks you can feel more depressed and anxious the next day, and it can be harder to concentrate. Excessive drinking for prolonged periods can leave you with a thiamine deficiency. Thiamine is important for our brain function and a deficiency can lead to severe memory problems, motor (coordination) problems, confusion, and eye problems. If you smoke, between cigarettes your body and brain go into withdrawal, which makes you irritable and anxious

4. GET PLENTY OF SUNLIGHT Sunlight is a great source of vitamin D. Vitamin D is a really important vitamin for our bodies and our brains. It helps our brains to release chemicals that improve our mood, like endorphins and serotonin. Try to go out in the sun when you can, but make sure you keep your skin and eyes safe. 30 minutes to two hours a day of sunlight is ideal. During the winter, some people become depressed because they aren’t getting enough sunlight – this is known as Seasonal Affective Disorder (SAD).

5. LEVELS Stress is often unavoidable but knowing what triggers your stress and knowing how to cope is key in maintaining good mental health. Try to manage your responsibilities and worries by making a list or a schedule of when you can resolve each issue. Often if you break down your worries and stresses and write them down, you realize that they are manageable. Try to avoid burying your head in the sand, and tackle problems face on. If you find you are having trouble sleeping, or are waking up thinking about all of the things that are stressing you out, write them down and reassure yourself that you can deal with them in the morning.

6. ACTIVITY & EXERCISE Activity and exercise are essential in maintaining good mental health. Being active not only gives you a sense of achievement, but it boosts the chemicals in your brain that help put you in a good mood. Exercising can help eliminate low mood, anxiety, stress, and feeling tired and lazy. It is also linked to living a longer life. You don’t need to run a marathon or play 90 minutes of football; a short walk or some other gentle activity might do the trick.

7. DO SOMETHING YOU ENJOY Try to make time for doing the fun things you enjoy. If you like going for a walk, painting, or a specific TV show, try to set aside time to enjoy yourself. If we don’t spend any time doing things we enjoy, we can become irritable and unhappy. Whether you need help to get out and about or not take a look at briefs for the next couple of hours/days, always put your health first!

8. CONNECT WITH OTHERS AND BE SOCIABLE Make an effort to maintain good relationships and talk to people whenever you get the chance. Having friends is important not just for your self-esteem, but also for providing support when you’re not feeling too great. Research has found that talking to others for just ten minutes can improve memory and test scores!

9. DO THINGS FOR OTHERS Helping others isn’t just good for the people you’re helping; it’s good for you too. Helping someone can help with your self-esteem and make you feel good about your place in the world. Feeling as though you’re part of a community is a really important part of your mental health. You could try volunteering for a local charity, or just being neighborly. If you find time on your hands, walk over to Account Management, Creative, or DTP and ask: “How can I help?”

10. ASK FOR HELP One of the most important ways to keep yourself mentally healthy is to recognize when you’re not feeling good, and to know when to ask for help. There’s no shame in asking someone for support if you’re feeling low or stressed. Everyone goes through patches where they don’t feel as good as they should. You can try speaking to your friends or family, or if you think your mental health is getting on top of you then you can reach out to ICAS. It’s there, it’s free – use it!