Mrs Ball’s – Savanna Comics’ Comedy Choice Awards

Services

Strategic Placement and Branding, Content Creation, Event Coordination, Interactive Engagement

Client

Mrs Ball’s

Year

2024

Challenge

Mrs Ball’s aimed to enhance brand visibility and prestige by associating with a high-profile event, the Savanna Comics’ Comedy Choice Awards. The challenge was to maximise the brand’s impact and engagement in a venue with limited space and lighting constraints, ensuring a memorable presence among attendees and online followers.

Services Provided by House of Brave

Strategic Placement and Branding: Positioned brand elements such as the 360 glam cam and giant letters for optimal visibility.
Content Creation: Captured and shared engaging content, including on-stage mentions, social media stories, and photo opportunities.
Event Coordination: Worked with event organisers and sponsors to secure key branding opportunities and enhance the brand’s presence.
Interactive Engagement: Implemented interactive elements like giveaways and social media engagement to boost audience participation.

Goal

The primary goal was to elevate Mrs Ball’s brand presence and credibility within the entertainment industry by leveraging the Savanna Comics’ Comedy Choice Awards. This included increasing brand visibility, engaging attendees and online audiences, and associating Mrs Ball’s with a prestigious event.

Result

Increased Brand Visibility: Mrs Ball’s gained notable visibility through on-stage mentions and strategically placed branding within the event venue.
Social Media Engagement: Extensive content created and shared during the event led to high engagement rates on Instagram and Facebook. Stories and posts about the event kept the audience engaged and excited throughout the event and the following days.
Enhanced Brand Credibility: Association with the esteemed Savanna Comics’ Comedy Choice Awards significantly boosted Mrs Ball’s credibility and prestige within the entertainment industry.
Audience Interaction: Interactive elements like the 360-degree photobooth and branded giveaways were well-received, enhancing attendee experience and brand recall.

Overall, the collaboration between Mrs Ball’s, Bravado, and event organisers resulted in a successful brand experience, despite the challenges posed by venue constraints. The event not only amplified Mrs Ball’s visibility but also solidified its reputation as a vibrant and engaging brand in the entertainment space.