Content Strategy and Execution, On-the-Ground Activation, Creative Development, Digital Paid Media Management, Campaign Optimisation
Nedbank
2023
Nedbank sought to promote their Premium Banking CVP and enhance brand engagement among the youth at the Hey Neighbour festival. The goal was to create a social media content strategy that would drive conversions by highlighting the benefits of Nedbank’s services and the festival competition mechanism.
Content Strategy and Execution: Developed and executed a social media content plan from November to December 2023.
On-the-Ground Activation: Created an engaging on-site experience with a makeup area, charging stations, and a hydration station.
Creative Development: Conceptualised and produced key visuals and messaging to resonate with the youth demographic.
Digital Paid Media Management: Ran campaigns across multiple platforms including Facebook, Instagram, Twitter, and TikTok in partnership with
The Media Shop.
Campaign Optimisation: Utilised best-performing creatives and channels for maximum impact, in partnership with The Media Shop.
The primary goal was to drive conversions and enhance brand engagement by educating festivalgoers about the benefits and transactional services of Nedbank Premium Banking CVP, leveraging the Hey Neighbour festival competition mechanism.
On-Site Engagement: The hydration station and charging stations were highly popular, facilitating numerous interactions about Nedbank’s offerings.
Block B, The Offices of Hyde Park, Strouthos Place, Johannesburg
