The Big Wind-Up-Down

The Big Wind-Up-Down

We are in full swing with many new business opportunities and pitches ahead o the festive season. The agency is open for business, pumping our great work, and cautiously optimistic that we have weathered lockdown with its resultant weaker business results. It is important that we remain vigilant and continue to practice Covid safety measures while utilizing all the services the agency has to offer in our building.

We will be canvassing each team over the next few weeks to find out how you would like to approach the new blended work environment (home/office) and look forward to our insights and advice.

SHOW UP:
THE UNFORGETTABLE AWARD

The Brave Unforgettable Award was launched to recognize our Lions who, on a daily basis, are demonstrating unforgettable behavior on behalf of the agency. This is your opportunity to appreciate them openly.

These awards will run as follow every month:

  • Send a motivation detailing the behavior that you would like to appreciate and who demonstrated it. Emails must be sent to lebom@bravegroup.co.za for consolidating.
  • In the last week of the month, the motivations will be sent to the team that is judging for the month (teams are on Microfost Teams – please check what team you are in).
  • The judging team will also organize an awards function for the last Friday of the month where the monthly winner will be announced.

CREATIVE
PICK OF THE MONTH
THESE DAYS INFLUENCERS ARE A UBIQUITOUS PART OF EVRY MARKETING PLAN, INCLUDING THAT OF SAVANNA, SOUTH AFRICA’S MOST-LOVED CIDER
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IN MY BOOK

When you pour yourself into your work, it truly shows. Here’s a piece o work that’s a highlight in Katlego’s career; one that’s close to his heart and brings much-needed awareness about an issue that most would rather shy away rom.

In my book I have a campaign I really love, but also makes me feel sad because I couldn’t see the campaign through as I had to join Brave Group while we were preparing for launch from my previous agency. I cried a couple of times while conducting the research for the project because it was just too personal. The campaign is called #ClearTheStigma by Jet in partnership with the Breast Health Foundation.

Key takeouts:
1. We have the power to make a difference as advertisers: This was a proactive campaign. Through a casual conversation, 5 co-workers had something in common: all had lost a loved one due to cancer and wanted to do something about it; the client could also relate.

2. I wrote the strategy twice. It’s fine to be sent back to the drawing board; I’m glad I did.

3. Go beyond: The reason why I wrote the strategy twice is that the desktop research was just not enough. I had to dig deep – I then met with cancer professionals (4 am meetings because that was the only available time ) and also spoke to some of the breast cancer survivors.

  • Katlego Ditlhokwe