Because this week we launch our new Momentum brand campaign.
It kicks off with a two-minute brand film called “Giant”.
It’s the story of – you guessed it- a giant who feels he has no place in the world until a friend shows him what he is truly capable of.
It has indeed been a giant endeavor.
We began this journey back in 2019 and had to weather a global pandemic to bring it to life. But our very big baby is finally out in the world.
A great big thank you to Alan Irvin and They Shoot Films for bringing our story to a beautiful life, Adam Howard for the powerful music, Sinister Studios for the CGI wizardry, and Justice Mukhell for his stunning photography (just wait till you see the billboards when you drive around Gauteng)
And of course out a giant of a client Momentum, without whose encouragement to think big and be brave, this world still be some small scribbles in a coffee-stained notebook.