Glenfiddich
Glenfiddich is a brand that prides itself on being the World’s First Single Malt Scotch Whisky. This feat has been at the core of their brand positioning since inception. So…
Glenfiddich is a brand that prides itself on being the World’s First Single Malt Scotch Whisky. This feat has been at the core of their brand positioning since inception. So…
Brave Group is proud to partner with the Association for Communication and Advertising (ACA) in launching the country’s newest awards for the advertising and communications industries – Effie South Africa.…
In organisations with a history of top-down approaches, coupled with one-way communication and siloed sensibilities, one of the most important factors in effecting ‘real’ behavioural change and a shift in…
As Supa Quick’s marketing partner, we’re positioned for agility and responsiveness. Our solid, flexible system allows for quick turnaround in-store and digital campaigns engineered to build local relevancy and break…
Armed with a deep understanding of the Namibian market, we positioned Tafel Lite as more than a beer. Lite Up Tomorrow became a rallying cry for Namibian youth who lived and…
We pride ourselves on handling and maintaining Jose Cuervo’s positioning in SA of being the best-selling tequila in the world, with a 35% market share of the tequila sector worldwide.…
← BACK Reinvigorating and reinventing a well-known South African brand is no small feat. With rich insights and data at our disposal, we created a new positioning for Momentum, making…
We believe that smart creative thinking liberates brand growth. And in the competitive direct life segment, this holds especially true. Our ‘bretail’ approach to the 1Life business was designed to…
Along with repositioning Country Fresh as a ‘Double Creamy’ brand and garnering an Ad of the Week and a Top Ten Millward Brown placement, innovation from Mondelez also saw us…
Tasked with translating a global campaign into the millennial South African market, we set about creating a social influencer campaign ahead of its time. Bringing the stories of real South…