Glenfiddich is a brand that prides itself on being the World’s First Single Malt Scotch Whisky.
This feat has been at the core of their brand positioning since inception.
So nothing less than another ‘first’ would do when conceptualising an idea for content in response to the nationwide lockdown – introducing the First Virtual Whisky Tasting in South Africa – that brought together brand lovers and whisky experts to engage in conversation and share knowledge and a drink, all from the safety of their own homes.